Pinterest users are 75% more likely to say that they’re always shopping than non-Pinterest users. Whether that meant they found the particular product they were looking for or stumbled across a new product or brand on Pinterest that convinced them to make a purchase. These shoppers decided to make a purchase based on content that brands put on Pinterest. In comparison, 10% of social media users use Instagram to shop, 14% use Facebook, 4% use Snapchat, and 7% use Twitter.Ĩ3% of Pinterest users have purchased a product because of Pinterest. This is lower than most other major social media platforms besides LinkedIn, where users spend an average of less than one minute per day on the platform.Ĥ8% of social media users use Pinterest to find and shop for products. Pinterest users spend an average of 14.2 minutes a day on the platform. Here are the top ten social media platforms based on the percentage of U.S. This makes Pinterest the fourth-most widely used social media platform in the U.S., behind YouTube, Facebook, and Instagram. YouTube has just 1.38% of visits, Reddit has 1.06%, Tumbler has 0.3%, and the remaining 0.02% go to a variety of other social media sites.ģ1% of U.S. social media visits, and Instagram follows with 6.36%. Twitter comes behind Pinterest with 8.62% of U.S. behind Facebook, which has 71.85% of the total visits. Pinterest has the second-largest share of social media visits in the U.S. Here is the breakdown of the top 17 social media platforms and their number of global monthly active users: Social Networkĩ.95% of U.S. Pinterest has about 444 million monthly active users around the world. Pinterest is the 14th-most popular social media platform by the number of global monthly active users. Pinterest earned $2.58 billion in revenue in 2021. Pinterest has 444 million global monthly active users.Ĥ8% of social media users use Pinterest to inform or plan their purchasing decisions.ħ6.7% of Pinterest users are female, and 15.3% are male.Ĩ5% of users access Pinterest via mobile app. Pinterest is an often-overlooked social media giant and online purchasing powerhouse.
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